Cloudflare Boosts AI Data Market with Human Native Deal

On January 15, 2026, Cloudflare made a strategic move by acquiring Human Native, a London-based startup, to propel advancements in AI data marketplaces and guarantee equitable compensation for content creators involved in AI training. This acquisition brings significant enhancements to Cloudflare's Pay Per Crawl system, fostering ethical data sourcing practices and paving the way for new revenue streams. As a result, Cloudflare solidifies its position as a leading player in the realm of AI-driven content monetization, showcasing their commitment to innovation and fostering a sustainable ecosystem for AI creators and trainers.