Rivian Launches Affordable R2 SUV to Challenge Tesla

Rivian has officially started the production of its cost-effective R2 SUV at its Illinois factory, marking a significant step towards anticipated deliveries in 2026. Priced competitively at approximately $45,000, this mid-size electric vehicle offers over 300 miles of driving range, rapid acceleration capabilities, and strong off-road performance, positioning it as a direct competitor to Tesla's Model Y. This move underscores Rivian's strategic efforts to broaden its market reach and enhance profitability in the automotive industry.